Rodrigo & Héctor Cruzado

Co-Founders, Brand Builders & Market Innovators

Rodrigo and Héctor Cruzado are entrepreneurial brothers whose work has shaped two of the most dynamic wellness and consumer brands in Latin America — each leading a separate company, each driving growth in his own arena.

Rodrigo Cruzado is the Executive Director of NaturalSlim México, where he has led the organization’s expansion since 2013. Starting with a team of just five people, he has grown NaturalSlim into a nationwide operation with more than 250 professionals and 25 offices. Under his leadership, the company has helped over 100,000 individuals improve their metabolism, regain energy, and take control of their health through education-driven programs and strong internal leadership development.

Héctor Cruzado is the Co-Founder and CMO of Zoé Water, one of the pioneering brands in Mexico’s alkaline and functional beverage category. Recognized as one of the Top 50 Marketing Leaders in Mexico, he has positioned Zoé Water as a premium brand with international reach, expanding into the United States, Colombia, and Costa Rica. His work in brand strategy, communication models, and influence-driven marketing has set new standards across the industry.

SEMINAR: Branding From Scratch: The PR & Marketing Formula Behind Unstoppable Success

Summary: In this seminar, the Rodrigo brothers reveal the real-world blueprint behind building a successful brand from scratch using the power of PR, marketing, and influence. They break down how to identify the right communication lines for your business, craft marketing campaigns that work even with minimal resources, and develop content that builds trust, authority, and demand. They explain how to design a marketing funnel that functions both digitally and in person, how to generate strong desire for your products, and how to create a purpose-driven culture where teams understand and support the mission through PR technology.

They also introduce the MAYA design principle — “Most Advanced, Yet Acceptable” — and show how this approach helps brands innovate in ways that feel fresh while remaining familiar enough for customers to adopt with confidence.

This seminar gives entrepreneurs a clear, actionable roadmap for building brands that break through the noise and become impossible to ignore.

World Class Speakers

Benjamin Nagengast

SEMINAR: Mastering Business Systems: Implementing the Model of Admin Know-How using both Mastertech & Other Essential Software Tools

An entrepreneur since age 13, he is the CEO of Point Summit, an innovative multi-location entertainment company, servicing over 250,000 visitors per year and employing over 500 staff during peak season. He also serves as the Board Chair of the Hubbard College of Administration Tampa Bay in Florida.

Learn More

PETER STORFER

SEMINAR: Up Your Game: Creating Affluence Attainment Across the Dynamics

Peter Storfer is a dynamic business leader and the driving force behind Knusperstube, a celebrated Austrian bakery and food manufacturer with deep roots in regional tradition and craftsmanship. As CEO of one of Southern Austria’s most respected bakery enterprises, Peter combines a passion for quality baking with strategic vision to expand the company’s reach and relevance in a competitive food market.

Learn More

JEFF LEE

SEMINAR: Conquering the Close: Techniques to Increase the Effectiveness of Your Sales

Jeff Lee is the Founder and CEO of Fortis Business Solutions and a management consultant with more than 40 years of experience helping owners build stronger, more profitable companies. He founded Measurable Solutions in 1998, which became the fastest-growing WISE Training and Consulting firm for five consecutive years and was recognized by Entrepreneur Magazine as one of the Top 100 Fastest-Growing Companies in the U.S. Under his leadership, Fortis has become a respected authority in practice management, with multiple Inc. 5000 award-winning clients and its own Inc. 5000 distinction, while achieving record performance from 2021 through 2025.

Learn More

Hector & Rodrigo Cruzado

SEMINAR: Branding From Scratch: The PR & Marketing Formula Behind Unstoppable Success

Rodrigo and Héctor Cruzado are entrepreneurial brothers recognized for building high-growth consumer brands across Mexico and Latin America. Rodrigo, Executive Director of NaturalSlim México, has scaled the organization from 5 staff to more than 250 professionals and 25 offices, helping over 100,000 people improve their health through education-driven programs. Héctor, Co-Founder and CMO of Zoé Water, is an award-winning marketing strategist who has positioned the brand as a regional leader in functional beverages.

Learn More

Corrie George

SEMINAR: Building an Elite Company Culture & Running an Elite Sales Organization

Corrie George is a Canadian entrepreneur, sales strategist, and founder of YESA™, one of North America’s fastest-growing sales and leadership organizations. His education began at 11, earning and rebuilding a minibike through door-to-door work, cementing a belief that nothing is given and that sales unlock opportunity. Rising through door-to-door sales, he became the youngest executive in LEDCOR history, leading $100M+ teams. After overcoming addiction and a life-threatening illness, Corrie built Grant Cardone Canada into the brand’s top global franchise and scaled YESA™ into a $40M+ enterprise focused on building capable, accountable leaders.

Learn More

VENUSTE TWAGIRAMUNGU

SEMINAR: Competing with Giants: How Correct Organization Beats Capital

The founder of TRES Infrastructure, Venuste Twagiramungu, is a visionary telecommunications leader transforming connectivity in Rwanda and beyond. With over two decades of experience, he built TRES into the country’s only locally licensed tower company, managing 200+ towers that help operators, governments, and private entities expand networks efficiently. Combining technical expertise with strategic vision, Venuste drives innovation, operational excellence, and local talent development, positioning TRES as a key partner in Rwanda’s 4G/5G rollout and digital inclusion. He is also the founder and Executive Director of HCA Kigali in Rwanda.

Learn More

MICHAEL & JONNY HIBBARD

SEMINAR: Scale Up Your Enterprise: Harnessing the Power of the Admin Scale for Explosive Business Growth

Australia’s entrepreneurial Twin brothers, Mike and Jinny Hibbard, demonstrate that sustainable business success is intentionally designed. Michael, Chief Communications manager of Hibbard Homes, leads a multi-generation family enterprise with a focus on systems, people, and execution along the whole administrative part of the family business, while Jonny applies the same strategic mindset to developing and constructing community developments and construction of housing centered on personalized care and results. Together, they show how disciplined leadership, strong culture, and intentional wellbeing drive growth, and their seminar offers actionable insights and strategies for entrepreneurs and leaders seeking to grow smarter, lead better, and build businesses that truly last.

Learn More

PATRICK VALTIN

SEMINAR: Best Practices in Hiring: How to Find the Right People to Build a Winning Company

Patrick Valtin is the founder and CEO of HireBox, a talent acquisition and prehire assessment platform that helps organizations hire the right people and build highperforming teams. With more than 35 years of international consulting and training experience, he has evaluated over 25,000 candidates and trained more than 145,000 business owners, executives, and HR professionals across 37 countries in areas including hiring, leadership, sales, and people management. A bestselling author of NoFail Hiring 2.0 and Taking Off the Mask, Patrick blends strategic insight with practical tools to help businesses elevate their recruitment, culture, and performance.

Learn More

Carmel Helene

Featured Gala Performer

Los Angeles–based singer, songwriter, and producer Carmel Helene is a dynamic performer whose career spans nearly three decades and more than 34 countries. From performing solo with her guitar on city streets to commanding stages in front of 80,000 fans, she brings both grit and grandeur to every performance. She is currently touring as a lead vocalist with Stewart Copeland on his Deranged for Orchestra project, performing alongside a 48-piece orchestra—an electrifying showcase of her power and precision.

Learn More